Hiring for Halloween

Hiring for Halloween

In an effort to write thematically-related posts, I searched on “Halloween hiring” today.  I should have documented what I thought I would find before I hit “search.”  Next time I write a holiday post, I will.  Here are businesses that hire for Halloween:

Costume companies:

Halloween is the peak-of-year business, with Mardi Gras (I imagine) running a distant second.  Harlequin Costumes starts early and reaches out to their fans on their website.  Incidentally, notice the countdown to the big day and the FAQ on that site.  It might help save a minute or two of in-store time to have provided the information before the customer arrives.  (Of course, at the last minute, nobody’s reading the FAQ and the effort could be ruined if a cashier gets snippy and says, “Well, it’s all explained on the website!”  You know your clients and your employees….)

Party Store staffing

I suspect party stores are a huge force behind the move to year-round “events” in an attempt to smooth out their revenue stream.  Party City and Spirit Store started hiring in August.

Security Services

Temporary security services on Halloween, to businesses in neighborhoods with extensive “event” crowds.  The example is from Hollywood, CA.  I believe the local constabulary provides protection for the party in Chapel Hill, NC (UNC-CH, Franklin Street).  To tell the truth, I see this as an excellent example of marketing activity; whether a business hires security or not, the retail business owner now has the name of a business to call the next time she needs security.

Hourly workers:

Snag-a-job.com appears as a paid ad at the top of my SERP, but when I got to the site, I don’t see any way to search on “Halloween” particularly–only my zip code.  I remain surprised by how many local businesses load their help wanted requisitions into that system.  Like the business below, Snag-a-job is targeting people who would think to look for a “halloween” job, even if what the site offers does not have anything to do with parties or costumes or decorations.

I found one ad where the work had nothing to do with Halloween, but the business used a Halloween headline to attract attention on CareerBuilder.  Because I suspect the ad will be taken down before very long, I took a screen shot:  While this ad would not appeal to a lot of job seekers, the business is clearly targeting a certain type of person, one who needs money soon; who will respond to a “cute” headline, and who thinks “fast growth potential” is important (and possible).

Help wanted ad with "Spooky" in the headline

Help wanted ad with “Spooky” in the headline, for a job that has nothing to do with costumes