What Do I Do?

What do I do at Hiring How To?

I was reading a post on IttyBiz that challenged readers to answer a very can sometimes be a scary question:

What do you actually do?

Since I am not a scaredy-cat and I had been thinking about writing something along these lines, I thought I’d try and give it a shot.

The questions:

What’s your game? What do you do?

I create step-by-step guides to complicated and scary business processes, aimed at entrepreneurs just starting out. The first one is Hiring is Hard; next up is Firing is Ugly, and I’m doing research for one about How to know that you can trust your bookkeeper. These products are created under the umbrella of my consulting practice, Red Tuxedo.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

I am very very good at “steppification:”  taking complicated problems apart into individual “next actions” (David Allen, Getting Things Done) that you can actually do.

Who are your customers? What kind of people would need or want what you offer?

My customers are identified here; if you’re not in a mood to click around, they fall into one of two main camps:

  • entrepreneurs with a plan for world domination in their field that requires real help from real employees (not virtual) or
  • people with extensive corporate experience, now running a business on their own for the first time, who may have hired before but not without Corporate HR running interference

What’s your marketing USP? Why should I buy from you instead of the other losers (Naomi’s words)?

You want a system that you can follow, rather than one more book that tells you to “write a job description” without telling you enough about what goes into it.  You came here because you already own the other books about hiring employeees and they didn’t answer the questions you had, or tell you how to start and continue.

What’s next for you? What’s the big plan?

A new product every two or three months until I’ve covered the questions that my clients have.  After that, spend an increasing amount of time on my other loves, described in more detail at Karen Tiede and Ubi the Clown.